Wellness culture, which has turned into a lifestyle in recent years, creates positive effects on people's mental and emotional balance, and also triggers the desire to look fit and young. While many people apply to specialist doctors for a healthy life, they also reside in beauty centers to achieve the appearance they want. According to data released by ResearchAndMarkets.com, the global personal care and beauty market will continue to grow, reaching a value of $615.92 billion by 2026.
The popularity of the wellness culture, which has turned into a lifestyle after the pandemic, continues to increase as a healthy and fit appearance is in fashion. The healthy lifestyle trend, which has become an industry day by day, has a positive effect on mental and emotional balance, while also awakening the desire to look fit and young in people. While many people focus on solutions that will make every moment of their daily life stronger, they turn to specialist clinics for healthy living and beauty centers to look young and fit. Data from ResearchAndMarket, which publishes a report on the personal care industry that has gained momentum with the wellness culture, indicates that the global beauty and personal care market will reach 615.92 billion dollars with a 5.30 percent growth from 2022 to 2026.
Specialist Esthetician Ezgi Maraşlı evaluated the pursuit of well-being and beauty, which has become mainstream, with the following words: “With personal care and healthy life becoming a trend in recent years, many people have started to take the first approach to non-commercial health and beauty centers. In this sense, while wellness opens the door for individuals to establish cognitive balance, it also enables the person to achieve the desired appearance through exercise, nutrition or various aesthetic interventions. We share our 10 years of experience with our visitors at our beauty center in Ataköy, helping them achieve the lifestyle and look they want.”
Wellness trend opened the door to beauty centers
Ezgi Maraşlı, who stated that with the trend of fitness, people choose beauty centers that can offer needs-oriented applications in order to feel better and have a more comfortable life, “People focus not only on cognitive recovery, but also on physical healing. That's why many of them now visit not only health centers but also beauty centers frequently.”
The criteria for choosing a beauty center have been announced
Pointing out that individuals are hesitant to choose beauty centers and specialists, Specialist Aesthetician Ezgi Maraşlı said, “Even though the demands for beauty centers have increased in recent years, we see that many individuals are hesitant about which beauty center and specialist to choose. Because individuals who start to do research to make any application on their skin or body face a wide spectrum and a large amount of information pollution. At this point, people should prefer the salons that pay attention to the hygiene rules, are experts in their fields and have a non-commercial approach.”
Potential future profession: Beautician
Emphasizing that cosmetology has become one of the potential occupational groups of the next period with its popularity in recent years, Esthetician Ezgi Maraşlı said, “With the increasing interest in personal care, cosmetology has become one of the professions that are on the rise. We also prioritize the needs of our clients who come to visit us at our center and implement the transactions they request if we have them in our portfolio. With our solution system that we built on the basis of trust and health, we are different from our stakeholders at many points, and we are opening the doors of a comfortable life to our clients.”
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