In the early 2000s, various social media applications began to enter our lives. While many have found success and popularity in their own right, none have been as successful as Facebook , designed by Mark Zuckerberg in 2004. Facebook became the pioneer of the new generation social media applications and entered our lives by creating a great revolution in this field. The fact that Facebook literally raged, paved the way for different social media applications. Considering the huge market in the middle and the share that can be taken from this market, it is not surprising that the developers' appetite has increased and they have turned to this area.
Many social media applications, especially Twitter, Instagram, Snapchat, and Vine followed Facebook, and it was thought that social media had reached a certain saturation and the slices of the pie falling to the share of new entrepreneurs would be thinner. The one who destroyed this thought was TikTok, which made its name for the first time in 2015 and started to spread around the world since then. Today, TikTok, which is widely discussed both in the world and in our country, and its popularity is legendary, has started to dominate social media and this crazy application from the Far East has become a legend in the social media world and among social media users.
It seems unlikely that any social media application other than Instagram can cope with the popularity of TikTok these days. Well, how did TikTok become a passion in such a short time and how it became popular, let's take a look at it together. To understand this, let's first look for an answer to the question of what is TikTok.
What is TikTok?
TikTok, or Douyin, as it is known in its birthplace in China, came into our lives as a video sharing platform developed in 2015. The world met with TikTok in September 2016. TikTok was launched by ByteDance, a Beijing-based internet technology and application development company. Zhang Yiming, who is the head of the company that owns TikTok, is said to have reached around $ 45 billion in personal wealth thanks to this successful application.
TikTok, to describe it briefly, is a platform for sharing short-term videos and broadcasting live on the internet. It is known that the live broadcast feature and the interesting video filters offered by the platform to its users were effective in the transformation of TikTok into an internet legend in a short time. We will return to this topic after sharing the details of the TikTok application. For now, let's examine TikTok in detail, rather than a short description.
TikTok is a video sharing application developed on the basis of another application of the company, Musical.ly, and serving on this basis. On TikTok, it is possible to shoot short 15-second videos and freely edit and share these videos. This freedom given by the application has managed to attract users of all ages and all walks of life to TikTok. As of 2022, although it is an application discussed all over the world, TikTok has close to 1.5 billion users in more than 150 countries in total.
The legendary app TikTok makes it easy for users to shoot videos that usually have background music, dubbing or dance, and unusual effects. Although the duration of each video is 15 seconds, it is possible to combine 4 videos in a row and create a video of 60 seconds in total. We see that the users, who express their creativity through this application, which is based on this simple foundation, produce quality videos that will turn a stone to video graphics experts. Of course, on the contrary, it is possible to come across quite cringe and meaningless videos in the application. Because we think that it is quite natural to come across many different videos from all poles in such a free video application.
The fact that an extraordinary algorithm was used in the development of TikTok according to the conditions of this period and that this algorithm gave very good results is known as the technical result of the popularity of the application. Well, apart from this technical result, what are the features that make TikTok explode, so to speak, and turn it into a frenzy?
How Did TikTok Get So Popular?
The biggest factor in TikTok's popularity is that, as we briefly mentioned before, the application allows users to be more creative in the videos they shoot and to share all their passions and emotions. The developers of the application have already made statements in this direction. The mission of the company and the application was announced as enabling users to share their precious moments on an online platform as they wish.
It is known that the superior sound system offered to the users is one of the biggest factors in the popularity of the application. Thanks to this sound system, it is very easy to shoot music and dance videos in TikTok with high quality and share them with other users. When users upload such a video to the application, it is possible to lip-sync the audio part of this video with a superior dubbing method and an advanced artificial intelligence system. This synchronization cannot be achieved in many artificial intelligence applications, and the fact that TikTok can achieve this takes this application one step further. At the same time, these sounds can be used by other users. This being the case, famous singers uploading their own voices and dubbing made from these voices by users soon gained popularity.
The impact of the Covid-19 pandemic on TikTok's popularity is also great. The closures and curfews that started all over the world at the end of 2019 have doubled the power of social media. It was inevitable that TikTok, the most popular application of the last period, would take one of the biggest shares from this strengthening. People trapped in houses managed to stay in touch with each other with TikTok. At the same time, the number of original videos produced and shared increased.
In the last step to the peak of popularity, TikTok has a live broadcast feature and users can earn money by broadcasting live. Users who can open live broadcasts in the application and transfer snapshots to their followers can accept gifts in these broadcasts. Gift coins, mostly called coins, pass through a calculation algorithm and return to users as real money. Thus, the number of people earning income from TikTok is increasing day by day. In addition, as in all other social media applications, TikTok also has phenomenal users and these users, called "tiktokers", earn high incomes by being watched by millions. Phenomenons who do not want to leave TikTok, which is such a revenue gate,
Although there are many discussions about TikTok, it continues on its way without negative interaction from these discussions, even using these discussions as an advertising campaign. It is wondered where TikTok, the legend of social media, will come to in the future.
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