It's not a coincidence that bright ideas come to our minds while taking a shower!

It's not a coincidence that bright ideas come to our minds while taking a shower! Famous scientist researched, here is the scientific explanation

There is a scientific explanation for why bright ideas come to our minds while taking a shower, walking or washing dishes. Here are the details...

'Shower effect' is a term that describes how ordinary tasks such as taking a shower, walking or washing dishes trigger creativity in the mind and make problem solving easier.

Assistant Professor of Philosophy at the University of Virginia Corcoran Department of Philosophy. Assoc. Zachary Irving investigated. In fact, when their research attracted the attention of the international soap and cosmetics company Lush, they began collaborating. Asst. Assoc. The aim of the collaboration, which adds a new dimension to Zachary Irving's research, is to transform research theory into concrete experience.

Assist., who is called 'the leading, even the first mind wandering philosopher'. Assoc. Zachary Irving is an experimental philosopher who studies how complex scientific and philosophical concepts affect daily life. In his research, he examines what mind wandering is and its importance.

"THEY USUALLY FOCUSED ON DISTRACTION"
According to the news in Diken, Asst. Assoc. Zachary Irving realized that preoccupation was initially misdefined:

"What they focused on was usually distraction. Mind wandering was defined as thoughts unrelated to responsibilities, in other words, anything that distracted them. But these are completely different concepts."

Later, Asst. realizes that mind wandering is not an unconscious state as assumed. Assoc. Zachary Irving. Because this is a conscious state in which free association occurs naturally, without restrictions.

MENTALITY AND SHOWER EFFECT
Asst. Assoc. “When you focus on problem solving, you get lost in your thoughts about what's important about that problem, and sometimes you're wrong,” says Zachary Irving . “But when your mind wanders, you come up with unusual or creative ideas that you would normally ignore.”

Asst. Assoc. At the end of the research, Zachary Irving finds that distraction in ordinary tasks such as showering, walking, washing dishes can actually trigger creativity.

THE POWER OF SHOWER
When the article was published, product experts of Lush, a British cosmetics and soap retailer known for its minimalist products, Asst. Assoc. He approached Zachary Irving and offered to collaborate on their marketing campaign called 'Power of the Shower'.

Assist., who plays an important role in the field of philosophical cosmetics. Assoc. Zachary Irving created a shower routine with 'mind-clearing' Lush products.

The aim was to create an experience that relaxes people by disconnecting them from their daily worries and challenging thoughts and brings them into a state of free association.

With this extraordinary collaboration, Asst. Assoc. Zachary Irving discovered emotional states that he could not study in the laboratory but were important for understanding mind wandering.

Asst. Assoc. Zachary Irving enjoys being able to work directly with people by making his findings public: "A philosopher doesn't get this chance easily. People can live my philosophy by taking a shower."